Paid Search Manager

Full-Time in Brooklyn, NY - Remote OK - Growth

What you'll do as Paid Search Manager:

  • Research, implement, and optimize paid search efforts, including PPC search, GDN, and YouTube.
  • Consistently generate new experiments to improve paid search efforts
  • Build and optimize clients’ entire funnels with a thorough understanding of LTV and CAC, not just the initial acquisition of new customers/users.
  • Work closely with the founders and company executives to understand the clients’ overall marketing strategy.
  • Report on core metrics of every account with the ability to analyze performance and identify challenges and opportunities.
  • Complete paid search audits.
  • Conduct keyword and competitor research.
  • Monitor and enhance customer/user acquisition and activation performance.

What you'll need to succeed:

  • Expert knowledge of SEM, and the dynamics of SEM channels
  • Extensive understanding of the digital advertising space, not just SEM
  • Expert knowledge and direct hands-on experience with paid search platforms.
  • Proficient with SEM reporting and analytical tools.
  • Experience managing data feeds
  • Comprehensive understanding of keyword research.
  • Proactivity and ownership of improving the performance metric for your client
  • Expertise in conceiving, testing, and optimizing ad copy.
  • Ability to effectively communicate with other team members